On the transformative potential of Hungarian local food-buying clubs

This study describes the development trends of local food-buying clubs (BCs) in Hungary and analyses how this type of grassroots initiative can contribute to the sustainability transition. BC are consumer-driven organizations which aim to connect local food producers with consumers. The study also discusses how the Hungarian implementation differs from other initiatives described in the literature. The empirical analysis employs qualitative techniques, including participant observation, in-depth interviews with three organizers and two external experts, and a survey of 82 BC producers. BCs may be instrumental in facilitating the sustainability transition: on the one hand, they reach a wide range of consumers, and on the other, they are in contact with a multitude of producers, so everything is in place for their successful scaling up, with a particular focus on the maintenance of core values. BCs can thus play an instrumental role in influencing attitudes and fostering community. One of their most significant advantages is that, while they can operate independently of the growth imperatives of the dominant capitalist paradigm, they can also be understood within it. The increase in the number of grassroots initiatives has led to the formation of a meta-organization aimed at generating and sharing knowledge and the joint utilization and development of specific resources, such as information technologies. The variety of organizational forms and operating modes allows the general approach of buying clubs to be tailored to specific micro-contexts. However, there is a potential danger associated with the large proportion of volunteer work. For BCs to be successful over the long term, it is vital that they are self-sufficient in terms of everyday economic activities and that organizers are at least partially compensated for their efforts.

The kings of the corona crisis: the impact of the outbreak of COVID-19 on small-scale producers in Hungary. (Special Issue:Covid-19 pandemic impacts on agri-food systems.)

The Covid-19 pandemic has fundamentally reshaped our lives. Its effects on the sales and use of marketing channels of small-scale Hungarian producers are addressed here. Based on the level of proximity, sales channels were classified into three types. Due to local regulations concerning restrictions on movement, it was only impersonal (online) channels that survived, or the opposite type, i.e. very personal ones involving the face-to-face meeting of producers and consumers in the private spaces (mostly homes) of one of the parties. Results from the survey of 136 producers reveal that 60 per cent suffered an economic loss due to loss of sales, while 10 per cent increased their sales. Successful producers were those lucky enough to be operating within the fresh fruit and vegetable sector, within which consumer demand increased significantly. The parallel use of several sales channels before the virus outbreak increased subsequent chances of success by increasing the probability that some of the channels would remain operational. Furthermore, successful producers had invested a lot of work pre-Covid into maintaining private relationships with their customers;a situation that proved vital during times of restrictions. Also, the former moved fast, and were open enough to learn and make use of the opportunities modern technology offered them.